Cafe 32, a new neighborhood cafe concept at University of Michigan, was a collaboration between our client, M|Dining, and the School of Dentistry. To compliment the mid-century modern aesthetic, we created a brand focusing on flat, bold color and graphic illustrations. Logo design, interior color consulting, menu boards, and interior signage were followed by an awareness campaign utilizing outdoor signage, email campaigns, and digital marketing targeted to an internal audience. The School of Dentistry also serves the public, which created a unique opportunity for environmental graphics including a way finding system, waiting room signage and other printed collateral materials to reach an external audience.