Eastern Michigan University (EMU) Admissions department needed help branding their materials in a cohesive, easy to understand approach. We created a system for their admissions information, that grew into a true partnership. Over the years, we worked with them to handle all of their printed materials targeted to prospective students, and students that were in the admissions process. We also designed the Student Admissions Center to include their new branding. A wall mural, easily updatable signage, and large banners created a new, welcoming space for students.